I always dreamed of having a family-owned business, but my family neither had the means nor the opportunity to create it. Jackson explains, “I named the company after my son Sire Jackson, who I hope will someday run the company when he grows up.
Why Jackson puts so much effort into wine and spirits is directly related to the inspiration for the name of the company, Sire Spirits. For that reason, he’s committed to only releasing products that withstand the scrutiny of top wine and spirits experts – and Jackson’s brands have done just that, winning some of the most prestigious and coveted awards given to wines and spirits, including multiple gold medals, 90+ ratings and best in show recognitions. Keenly aware of the perception that celebrity-endorsed brands sometimes lack quality and staying power, Jackson is building his brand from the ground up with a clear vision to be the best in class amongst his competitors. On many occasions, he has turned a pre-arranged two-hour commitment into a six-hour marathon so that every single customer who lined up has a chance to meet and take a photo with him. His reputation of consistently going the extra mile to engage with people who buy bottles of his cognac and champagne is unparalleled. While many celebrities a lot less famous hide from their fame, he Jackson embraces it and appreciates his fans. To that end, as one of the most recognized celebrities in the world, Jackson knows if he shows up somewhere to promote his products, lots of people will go out of their way to see him. This is in addition to the constant marketing, in-person promotions and sales calls Jackson plans and oversees.
This includes annual visits to France to meet with his suppliers, sample new blends and personally design packaging upgrades. 50 Cent photo galleryįounded in 2017 with the goal of presenting consumers with products of the highest quality, Sire Spirits, and its core brands are made to exacting standards, with Jackson – who, unlike many celebrity brand partners that lend their names in exchange for a small piece of the business, owns 100% of the company – taking part in every step of the decision process.
But it is his current business venture, Sire Spirits, the parent company of the highly regarded and much awarded Branson Cognac and Le Chemin du Roi Champagne for which Jackson is most proud.
TOTAL WINES PROFESSIONAL
If the name Curtis Jackson III doesn’t ring a bell, you may recognize him by his professional name: 50 Cent.Īs one of music’s most successful and respected recording artists, New York Times Best-Selling Author and executive producer, Jackson has built a career that many can only dream of – including tens of millions of records sold, multiple hit television and film projects, a Grammy, three Emmy Awards, and countless other industry recognitions.
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